When you go to them
When they come to you
Seven questions, about two minutes. You'll see your result straight away, with no email needed.
What share of new clients came from referrals or partners in the last year?
When did you last redefine your ideal client?
Could your reps explain why each account on the list is there?
Have your best-fit clients changed since AI entered their businesses?
Which new markets do you want to enter?
How fast do you acknowledge an RFP?
How many accounts is each BD person expected to cover?