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A pipeline of the right accounts, ranked, with why now.

Your team spends its best hours on lists that were never going to buy.

See a sample Account Map

We reply within one business day.

Scout

Precision Market Mapping

Sound familiar?

  • "Our list comes from a few LinkedIn filters."

  • "Nobody can say why an account is on it."

  • "We don't know which accounts to call first."

The wrong list costs twice.

Once in the time your team spends on accounts that never buy, and again when a competitor reaches the right ones first.

Your list stops being a guess.

Gantry cranes at the Vallarpadam container terminal in Kochi
Photograph: Vallarpadam Container Terminal by Bharat S Raj, CC BY-SA 3.0, via Wikimedia Commons. Not a Yarlis client.

Precision Market Mapping learns who your firm wins with and why, from your past wins, your proposals and your CRM. Your own lists, the accounts it finds and the leads that come to you all sit on one scale.

The Account Map.

Accounts ranked by fit, each with one line on why it fits, the timing signal that says why now, the people to contact, and which to target first.

What matters most this quarter?

Account Map, ranked by Scout

Illustrative sample

  1. Rail infrastructure contractor, UK

    Same asset-data problem as your two largest wins

    High

  2. Water utility programme partner, UK

    Runs projects your BIM team already supports

    High

  3. Solar EPC firm, India

    Your design-automation work fits its bid volume

    High

  4. Facilities aggregator, US

    Buys services across the contractors you used to sell to

    High

  5. Highways consultancy, India

    Similar scope to last year's won bid

    Medium

  6. Data-centre builder, UK

    Needs survey-to-model capacity, newer ground for you

    Medium

Scout ranks. Your team decides what stays on the list and who approaches.

Four steps. Your people approve the map.

  1. Learn

    From your past wins, proposals and CRM.

  2. Map

    Your market, beyond the accounts you already know.

  3. Rank

    By fit and timing, each with a reason and the people to contact.

  4. Review together

    A working session where your team decides what stays on the list.

    You approve

Clear lines, from day one.

Scout

  • Research and enrich
  • Watch for timing signals
  • Rank by fit and timing
  • Keep the map current

Your people

  • Approve the list
  • Choose who approaches
  • Win the meeting

Our team

  • Set it up for your firm
  • Run the review session
  • A named person who knows your setup

Your questions

What is the Account Map?
The output of Precision Market Mapping: your market mapped, ranked and explained. Each account comes with why it fits, why now, and who to contact. We walk through it with your team in a working session, and your people decide what stays on the list. It is scoped and quoted on the call.
Where does the data come from?
Two places. First, your own record of who you win with: past wins, proposals and your CRM. Second, public signals on each account, such as hiring, funding, expansion and RFP cycles. Your history tells us what a good account looks like for your firm. The signals tell us which of them to approach now.
We already have a CRM and a data tool. Do we need this?
Keep them. Your CRM stays the source of truth, and a data tool still gives you names. Neither tells you which accounts deserve a partner's time this quarter, or why. This sits on top of both and tells you where to aim them.
Does it work with our team or instead of it?
With it. The map tells your people where to aim, and they decide who approaches and how. It takes the research that used to fill their day, so their time goes on the conversations.
How much effort on our side?
One kick-off call, your past wins or a CRM export, and one review session with the people who know your accounts. We do the rest, and a named person on our team stays with you throughout.
Is my data safe?
Your data stays with your firm and is never shared with another client. Only the people you name, and the Yarlis team members who look after your setup, can see it.

The map hands off.

The Virtual Sales Rep picks up the ranked list. Your people take the high-value accounts, with the brief ready. Whitespace Market Mapping looks for the segments the map can't see yet.

See it mapped on your own market.