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Your next market may already be buying.

Every new client looks like the last one.

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Atlas

Whitespace Market Mapping

Sound familiar?

  • "We sell to the same kind of client every year."

  • "We want the UK or US but don't know where we'd win."

  • "Our clients buy one service from us and never a second."

Growth capped by the markets you already know.

The firms that will need you next are often one step away from the firms that need you now. If nobody is looking there, a competitor will be.

New ground, with evidence.

Bengaluru spreading to the horizon beside a new apartment tower
Photograph: Bengaluru Skyline from Tata Promont by Kushagra140, CC BY-SA 4.0, via Wikimedia Commons. Not a Yarlis client.

Whitespace Market Mapping reads your wins for the pattern underneath them: what kind of problem, in what kind of firm, at what moment. Then it looks for that pattern where you aren't selling today. You get new ICPs to pursue, new opportunities your firm can crack, and clients who could buy more from you.

The whitespace report.

New ICPs ranked by evidence, cross-sell openings in your existing clients, example accounts in each, and the events worth your time.

Pick one of your wins

Whitespace findings by Atlas

Illustrative sample

The pattern under this win

The problem
A legacy claims platform that has to move without stopping claims
The kind of firm
A mid-size insurer with a small in-house IT team
The moment
The old platform's vendor announces the end of support

Where else it shows up

  • New segment

    Mid-size UK insurers

    Strong evidence

    The same move, with fewer suppliers bidding for it.

    Example accounts: Harrowmere Mutual, Pennick Life & General, Calderbrook Insurance

  • New segment

    Building societies with ageing mortgage systems

    Medium evidence

    A different system, but the same migration under the same pressure.

    Example accounts: Ashlow Building Society, Tarnside Building Society

  • Cross-sell in your client base

    Kestrelgate Assurance, an existing client

    Strong evidence

    Bought the migration from you and runs testing in-house.

These are Atlas's findings. Your team chooses which markets to pursue.

See the full sample

Four steps. You choose the markets.

  1. Read your wins

    What problem, what firm, what moment.

  2. Find the pattern

    The thread that runs through them.

  3. Test it

    In new segments and in your client base: where else the pattern shows up.

  4. Review together

    Your team chooses which markets to pursue.

    You approve

Your questions

How is this different from Precision Market Mapping?
Precision Market Mapping ranks the accounts in the market you sell to. Whitespace Market Mapping looks for the markets you don't sell to yet. They share one picture of your market, so a new segment found here is ranked there and passed on for outreach.
What counts as whitespace?
Two things. New ground: segments, regions or kinds of firm that match the pattern in your wins, where nobody on your team is working. And your own client base: existing clients who could buy a second service.
What do you need for cross-sell?
Your sales history by client, because that shows who bought what, and what they didn't. Without it we can still map new segments; we just can't see the openings inside your existing clients.
How do we know a new market is real?
Every segment comes with its evidence: which of your wins it rests on, and example accounts that fit. Each is marked, so you can see how much to trust it. Your team then decides which to pursue. If the evidence is thin, we say so.
How much effort on our side?
A kick-off call, your won proposals, and one review session where your team chooses the markets.
Is my data safe?
Your data stays with your firm. What we learn across clients is patterns, never your data.

New segments get ranked.

Precision Market Mapping ranks the accounts in each new segment, so your team starts with the ones most likely to buy.

Precision Market Mapping

See where else your firm could win.

See where else you could win