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Account Map

A 300-person engineering services firm

What it is
Accounts ranked by fit, each with the reason it fits, the timing signal and who to approach.
Built from
Two years of won proposals, the firm's CRM export, and public signals on each account.
How long it took
About 10 days, ending in a working session.
Who approved what
The BD head and two partners approved the final list.
Account MapIllustrative sample · invented firms
  1. Rail infrastructure contractor, UK

    Fit: High

    Why it fits
    Same asset-data problem as your two largest wins
    Why now
    Won a regional framework in September
    Who to approach
    Head of digital delivery
  2. Water utility programme partner, UK

    Fit: High

    Why it fits
    Runs projects your BIM team already supports
    Why now
    Hiring three information managers
    Who to approach
    Programme director
  3. Solar EPC firm, India

    Fit: High

    Why it fits
    Your design-automation work fits its bid volume
    Why now
    Expanding into two new states
    Who to approach
    VP engineering
  4. Facilities aggregator, US

    Fit: High

    Why it fits
    Buys services across the contractors you used to sell to
    Why now
    New CTO from a past client
    Who to approach
    CTO (warm path via your delivery lead)
  5. Highways consultancy, India

    Fit: Medium

    Why it fits
    Similar scope to last year's won bid
    Why now
    Tender cycle reopens in Q1
    Who to approach
    Director, roads
  6. Data-centre builder, UK

    Fit: Medium

    Why it fits
    Needs survey-to-model capacity
    Why now
    Two new sites announced
    Who to approach
    Head of pre-construction
  7. Hospital estates group, UK

    Fit: Medium

    Why it fits
    Fits your FM data offer
    Why now
    Estates strategy published
    Who to approach
    Estates director
  8. Port authority advisor, Middle East

    Fit: Watch

    Why it fits
    Pattern match, outside current geography
    Why now
    Masterplan review this year
    Who to approach
    Partner, infrastructure

Showing 8 of 40 accounts. Names are invented descriptions.

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