Whitespace report
An IT services firm looking beyond India
- What it is
- New segments ranked by evidence, cross-sell openings in existing clients, example accounts in each, and the events worth attending.
- Built from
- Won proposals, the client list with services bought, and public market signals.
- How long it took
- About 10 days.
- Who approved what
- The CEO chose two of the three segments to pursue.
Mid-size UK insurers
Your three largest wins were legacy claims migrations. Mid-size UK insurers face the same move, with fewer suppliers bidding.
Strong evidence
Example accounts: 6
Event: an insurance technology conference in London
US healthcare billing firms
The same data-cleansing problem you solved for two Indian hospital groups.
Medium evidence
Example accounts: 4
Event: a revenue-cycle forum
Cross-sell: support to existing clients
Five clients bought a build from you and run support in-house.
Strong evidence
Accounts: 5 existing clients
No event needed